Our job is not to give you what you want. It’s to give you what you need.
People aren’t used to that attitude when they step inside a gym. Or any business, really. People are used to getting their way. People want to be given exactly what they want, for a bargain price, and they want it right this very minute. The customer, after all, is always right.
What do they want when they walk into a gym? They want that perfect body, of course! They want to look amazing while standing naked in front of the mirror. They’d like to try on this six pack with those legs, please. How much for everything, and can I pick it up tomorrow? Do you take American Express?
That is the attitude people expect when they visit a gym the first time. Oh, you want a hard body but you don’t really like to sweat? Absolutely no problem! Our top notch personal trainers and state of the art facility can deliver this to you in just 4 short weeks! We’ll custom tailor a program for you to focus on the areas you want to work on and we can skip anything that makes you uncomfortable!
Fitness has become a commodity, to be bought and sold, purchased and delivered. The customer should have a right to dictate to the gym how they would like their fitness- sunnyside up with a side of the elliptical, or scrambled with an extra serving of bicep curls.
This doesn’t line up with reality. If you truly want to be healthy and fit, it’s going to mean doing some things that you don’t want to do. What’s worse, it’s going to take some time. A lot of time, actually. There is no expedited shipping for looking great naked.
If all you want to do is sweat for thirty minutes, then more power to ya. If you just wanna to lift weights, then by all means load the barbell up. But if what you’re really after is it to be fit and healthy; if what you genuinely crave is real, measurable fitness, then you will ultimately have to do some things that you dread, generally can’t stand, and possibly loath. The strong will have to run, the fast will have to lift, the uncoordinated will have to practice, and all will have to explore the world beyond the edges of their comfort zones.
It isn’t that we look down on anyone’s choice for physical activity. Whatever gets you off the couch is positively outstanding in our book.
It’s just that if we’re talking about the best shape of your life; if the goal is to possess cardiovascular and respiratory endurance, strength, stamina, flexibility, power, speed, accuracy, agility, balance, and coordination all at once; if we’re discussing well rounded fitness, then we have to spend time on domains in which we are not proficient. It will mean religiously practicing the fundamentals instead of skipping straight to that super cool muscle up you saw your friend doing on Facebook. It will mean repeating drills over, and over, and over again to perfect movement patterns. It will mean running when all you want to do is lift, and lifting when all you want to do is run.
And if you come to us seeking this health and fitness, it’s our obligation to prescribe the work you require rather than the work you desire.
The battle between what you want and what you need can haunt even experienced CrossFit athletes. Seasoned athletes all too often become complacent, feeling that practicing the basics are beneath them. We’ve watched athletes spend hours chasing a handstand walk without ever mastering their freestanding handstand. Or the athlete that always wants to back squat when perfecting their air squat and increasing their flexibility would help their performance far more. And then there’s the athlete that swears they need strength plus conditioning every single day, yet is completely puzzled when the high skill movements they have barely practiced don’t seem to be getting any better. When we spend all of our time chasing what we covet instead of paying close attention to what we need, the results are often disheartening.
When people come to us looking to get-fit-quick, they’re often insulted to find that we refuse to sell them what they want. We’ve become so accustomed to “Have it your way!” that it comes as a shock to be told “No, that is not what we are going to do. I understand that’s what you want, but that isn’t what you need.”
We pursue fitness. We use CrossFit as a strength and conditioning program to deliver general physical preparedness to people of all shapes, sizes, and backgrounds on a world class level. Our job is not to give you what you want. It’s to give you what you need.